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Home Media KPDNHEP News Latest News 2021 LAUNCH OF “emart24” CONVENIENCE STORE TO FURTHER BOOST THE RETAIL SECTOR WITH DIGITAL RETAIL BUSINESS MODEL AS AN OPTION FOR CONSUMERS

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PETALING JAYA, 13 October 2021 - YB Dato Rosol bin Wahid, Deputy Minister of Domestic Trade and Affairs today officiated the opening of the fifth emart24 branch in Bandar Sunway, Petaling Jaya. The Ministry has always ensured that the retail sector in the country continues to grow rapidly and is able to provide better choices to consumers.

According to YB Dato Rosol, KPDNHEP is also aware of the development of the retail industry, especially the growing chain of convenience stores and has received a very encouraging response from consumers, especially the young in Malaysia.

Therefore, KPDNHEP supports the investments made by EMART24 Holdings Sdn. Bhd. as a local company to bring in popular convenience store brands from South Korea to Malaysia. Step EMART24 Holdings Sdn. Bhd. to invest in the retail sector, especially the convenience store segment, shows that the confidence of investors in the retail sector in malaysia remains high despite the current challenging pandemic environment.

He added that as the ministry that regulates the retail sector, it welcomes the development of the emart24 convenience store as a new option that consumers can take advantage of to obtain essential goods at affordable prices in comfortable and modern convenience store premises.

In this regard, KPDNHEP hopes that the opening of emart24 convenience store with this new concept will be well received by Malaysians. KPDNHEP is also confident that healthy competition in the market will have a positive impact on the business landscape and consumer interests.