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Home Trade Business Access to Retail Food Sampling & Merchandising

The Food Sampling Program is an initiative of the Ministry in assisting Micro, Small and Medium Enterprise (MSME’s) entrepreneurs/ companies in promoting existing MSME’s products in the market especially in the retail chain (hypermarket) in Malaysia.

The objectives of the program implementation are as follows:

  1. Enhance the competitiveness of MSME’s products to continue to gain consumer response and to be able to compete with foreign products;
  2. Enhance the skills of MSME’s entrepreneurs in product management and development for a larger capacity market;
  3. Establishing partnerships between supermarkets and MSME’s entrepreneurs to expand marketing
    and business opportunities;
  4. Introduce and promote MSME’s products and encourage the purchase and use of such products
    and
  5. Encourage entrepreneurs to carry out food sampling activities on a regular and periodic basis.

 

Terms of Participation

  1. Open to all MSME’s entrepreneurs and companies in Malaysia registered with KPDN
    and products are already in the retail market in Malaysia;
  2. Entrepreneurs are responsible for ensuring stock is sufficient at each selected food
    sampling location;
  3. It is compulsory for entrepreneurs to maintain the existing sampling activities. Inspections will
    be carried out with the relevant supermarkets; and
  4. The product is required to obtain the Made in Malaysia Logo Marking approval.

 

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